Jul 25, 2012 
Part 1 of 2
The concept of the “ROI Marketer” was coined this month in a report from the The Fournaise Marketing Group. Here’s why I think this is the worst idea in marketing — and why it has a shot at catching on.
Post a Comment | tagged CEO, CMO, ROI, ROI Marketer | in CMO, Human Resources (HR), Marketing Operations, ROI Apr 9, 2010 
A few ideas on how an HR Department could use an integrated social media campaign to achieve its objectives . At the heart of any social media endeavor is one singular commercial endeavor: building communities of like-minded individuals who, in some manner, can help your business.
Mar 31, 2010 
Do HR departments actually have the most to gain from Social Media?
A funny thing happened in the middle of a marketing campaign we're
running.We realized that we also created a very efficient HR
campaign pretty much by accident.
