Oct 24, 2013 
While there isn't a tech CEO I've met who would refute this simple truth, very few are able to embrace it, no less practice it. Why is that?
The Apple co-founder went on to attribute Apple's success to a conscious decision to be a "market-led" company as opposed to a tech-led company. This seemed to be in Steve Job's DNA.
Sep 12, 2012 ;)
It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but globally it's Apple season (with a capital "A"). That's because today Apple will announce the new iPhone 5 in advance of its launch.
Jun 13, 2012 
Busy business people are quick to relegate things they don't regard as important to the "soft issues" bucket. I've seen everything from product design to consumer perception to brand strategy in that bucket